Communication plays a big role in society. Whether it is in business, learning institutions, hospitals, or any other organization, there’s always a need to communicate with customers and employees. The mass SMS technology has emerged as one of the best ways to communicate.
Calls can sometimes be lengthy and frustrating. Emails require you to have an internet connection and are slow and unreliable. This leaves text messaging as the most preferred option for business owners and other organizations. Below Are 8 Wonderful Benefits of Text Messaging Technology
High Open Rate
Text messaging has a higher open rate compared to emails. This is for several reasons. Text messages can be sent and received without an internet connection. This means that more people are likely to receive and open a text message as opposed to an email. Secondly, emails can sometimes fail to reach the target audience or be detected as spam.
Immediate Delivery
It takes about 90 seconds for a recipient to respond to a text message and an average of 90 minutes to reply to an email. Considering how busy people are nowadays, text messaging can be a great option.
In case a business wants to run a marketing campaign or communicate to customers while on the go, using SMS can be the most profitable way. Besides, you can reach customers in real-time and offer a sense of urgency.
Reaches a Wider Audience
Another biggest advantage of text messaging technology is the ability to reach as many people as possible. Assuming you have more than 5,000 customers and you would like to pass across the same message at the same time.
What other way would be the best to accomplish that goal other than through the use of a mass texting service? This technology allows you to send as many text messages as you want to your customers or employees.
Convenient Availability
Phones have become a necessity for many people and they come with SMS capability. Besides, SMS is a basic application that almost anyone can use. It doesn’t require expensive data plans to communicate through SMS.
Text messaging is almost always available because they use the simple GSM network. Emails on the other hand need a stable internet connection for you to be able to send emails. A recipient can get a text message and open it instantly because they always have their mobile phone near them.
Opt-in and Opt-out
The other advantage of mass texting is the fact that customers can unsubscribe from the updates any time they wish. The opt-in and opt-out features give customers the freedom to decide when to join and quit your SMS subscription service. Opt-in allows customers to receive updates and other information from brands while the opt-out feature gives them the freedom to turn off the notifications.
Personal Appeal
Since it is sent directly to the recipient’s phone, text messaging has a very high personal appeal. This is because of phones and personal devices. This means people are always likely to respond with immediacy.
Most prospective customers are usually more willing to give out their email addresses than their phone numbers. Although keeping an email list is good, it just shows how personal people take their phone contacts.
Integration with Other Channels
When it comes to business communication, it is important that all channels work in tandem with others. While text messaging is a good standalone channel, it is capable of enhancing and supporting other marketing mediums like email and social media. For instance, they can be used to remind customers to check emails sent by a company a few hours or days later.
Efficiency
The good thing with mass texting technology is that one can schedule text messages and deliver them at an appropriate time. This eliminates the need of writing individual messages and saves you a lot of time. You can target several groups of people with scheduled texts. As such, you can spend time doing other areas of your business.
Text messaging has proved to be one of the best communication tools across the world. It allows both individuals and businesses to send mass texts at ago with minimal charges. In other words, there are numerous befits that come with using Mass texting technology.